+25 people create ideas LẠ
We help create brand were in the black that move people transform their lives.
What that ✌ looks like ⤹
👀
Messi Jeans
Research and Insights
Brand Strategy
Verbal Identity
Brand Identity
Design Systems
User Experience
Digital Design
Store Concept
Communication
Delivering a confident, lifestyle brand from an outdated product, Brand Intheblack introduced a new visual identity for Messi Jeans that gave the local brand a sense of global clout. “I love the intention behind this brand. The sense of inclusivity is awesome. Great attitude,” said one judge Transform Awards.
Best visual identity from the retail sector
Silver Transform Awards
Cábay Chocolate
Brand Strategy
Brand Naming
Design Systems
Packaging Design
To further engage with its audience of chocolate lovers, Cá Bay collaborated with Brand Intheblack on a packaging system that is graphically striking and active. Judges commended the concept’s depth, category distinctiveness, and brand story about being confident to live life to the fullest.
– Cábay at Packaging of the World
– Silver at the New Yorker Muse Creative Award 2022.
– 12 Best Packaging Designs That Are Unmissable On The Shelves
We re-Our Brand
Creativity takes courage. That’s because an essential element of creativity is the willingness to make mistakes. In digital era, green squiggly lines come up marking it as an mistake. Use green squiggly lines, our logo reflect can find infinity by tapping into culture. Don’t be afraid to make mistakes, it can be beautiful!
What we ⤷ value!
Our name describes exactly what we stand for — making brand look profitable in digital economy.
We combine creativity, craft and technology into ideas LA that define brand strategies, create profitable brand identities and apply them through each touchpoint of the brand’s everyday life.
To make the right impression.
To change the way people feel.
To make faster decisions.
To help mitigate climate change.
To enrich human lives.
When a brand identity really works, you should be able to recognize the brand even if you don’t see the logo.
We hire smart, good execution people.
We’ve built and nurtured a team have a common passion for all forms of design and creative culture.
Naul Hnik
Creative Director
LinkedIn
Thomas Lee
Content Director
LinkedIn
July N Quyen
Art Director
LinkedIn
Bobilicious
Art Director
LinkedIn
Zoe Phan
Communication Strategist
Minh Nguyen
Visual Director
Nhi Nguyen
Marketing Research Specialist
Nam Le
Data Analyst
Truc Linh
Project Manager
Huy Hieu
Retail Manager
Huong Giang
Interior Designer
Anh Loan
Social Marketing Manager
OUR PEOPLE WANT TO WORK WITH
Model business who share our 03 values:
COLLABORATION THAT DRIVES CHANGE
We thrive on relationships with businesses breaking new ground. We specialise in signifying change.
CREATING THE BRANDS OF TOMORROW
We're experienced at working with new businesses and use brand design to help them move fast.
A NEW WAY OF WORKING TOGETHER
We don't turn ideas LA away purely on financial grounds. If you have a great plan, we will find a way to work with you.
OUR WORK IS PART OF YOUR LIFE
We work with brands that want 🤘 to be profitable in the rapidly shifting world of culture, tech, media and consumer attitudes.
LA is Lead Attitude. It’s the discovery of something different, unexpected or completely new that can launch or reposition a brand. Finding ideas LẠ that move people transform their lives is everything we are, we do, we make!
RECOGNISED
Trade Brands
Design Projects
Naming
Retail Projects
PRESS + PODCAST
Design Rush: 12 Best Packaging Designs That Are Unmissable On The Shelves
Favourite Design: How to design Little Garden Spa
UnderConsideration: New Logo and Identity for SmartHub
Advertising Vietnam: Modern look inspired by “Carp jumping over dragon gate”
